Completed in the spring of 1927, the Nurburgring was constructed in response to the unsafe racing conditions of the public roads around the Eifel mountains and to alleviate unemployment in the region (25k persons were hired to construct the track).  Interestingly enough, although the ‘Ring would play stage for major European and international racing events, today’s use of the ‘Ring for testing and publicity does not stray far from its original intentions as a showcase for German engineering and racing prowess.  Some of the events hosted at the ‘Ring include the first World Cycling Championship (1927), the first German Grand Prix (1927), the 24 Hours Nurburgring, races counting toward the World Sportscar Championship, and more.  For racing events, the full ring was only used until 1939, with future Grand Prix events favoring the Northern Loop or “Nordschleife.”  Those who dominated the particularly challenging layout were donned the title of “Ringmeister,” and the group naturally rotated as eras progressed and talent recycled.  And as new Ringmeisters came and went, so would parts of the track.

At a length of over 14 miles and situated on the sides of mountains, the Nordschleife was reduced to under 13 miles with smoother, less bumpy execution.  In fact, much of these alterations were rooted in safety protests by none other than the F1 drivers themselves.  But today the uniquely long and dynamic track acts as more of a proving grounds for mainstream and exotic brands and as a public toll road than an official racing circuit.  Just recently the new BMW M6 Gran Coupe was spotted slinging and chirping around the ‘Ring, establishing its high-performance intentions.  This “spotting” seems to be commonplace in today’s automotive publicity practices, with near production vehicles adorned with psychedelic tape (to mask final design) taken to the track on a regular basis.  Not only is the track challenging, but its associations with Germany and supreme automotive brands have made establishing a notable time on it a point of parity rather than a point of difference.  Some of the fastest times come from cars like the Corvette ZR1, Porsche 911 GT2 RS, and our very own Nissan GT-R rental and Ferrari 458 Italia rental; all times fall near or under seven and a half minutes.  An example of the ‘Ring carrying positive marketing implications was with that of the Cadillac CTS-V which achieved a sub-eight minute lap time.  In placing above the likes of the Porsche 911 Carerra S (2005), Cadillac was able to leverage the track as proof of its sporting intentions in the 21^st century.

Perhaps one of the most widely favored aspects of the Nurburgring is its public access to the Nordschleife. From its inception the track was open to the public for a one-way toll, which today runs about $35.  But as much as we’d like it to be a “balls-to-the-wall” leadfoot-fest, this is no autobahn and German road regulations apply such as interspersed speed limits and the inability to pass on the right.  Thrilling taxi rides are given in M-badged Bimmers, and Jaguar just debuted a gutted XJ for use as a ‘Ring taxi.  Jag’s decision is yet another example of the ‘Ring’s use as a marketing tool, helping to substantiate the XJ’s high powered supercharged and supersport models as daring and performance-worthy enough to shuttle tourists around the famed track on a regular basis.

So whether it be the ‘Ring’s history, its long and varied course, or its dominant position in today’s exotic auto marketplace, there is sure to be an aspect of this distinctly German track that will get your motor running.  And when all is said and done, as long as the track’s services evolve with the cars that test its twists and turns, it is sure to remain, asAutoblog notes, “everyone’s favorite German road.”

First, it’s impossible to mention how blisteringly fast these cars are.  The Porsche rings in 60 mph at just 3.6 seconds, and the Nissan in a mind-blowing 2.9 seconds.  Accounting for the difference are understandable differences in specs.  Godzilla (GT-R) has roughly 60 more horses, but the Porsche has more torque and is over 300 pounds lighter.  Both cars pack a 3.8 liter six that breath heavy thanks to twin-turbos.  Some purists turn their noses up at the GT-R’s mass amount of computerization compared to the Porsche’s raw drivability (i.e. Porsche’s 6-speed manual vs. Nissan’s 6-speed dual clutch paddle shift mechanism), but those computers sure are doing something right by pushing the heavier and overall larger Godzilla quickly past the iconic Porsche Turbo.

Perhaps the main secret behind the speed-freak prowess of these two vehicles is their all-wheel drive systems.  Neither car emits much wheel-spin, if any at all; that will help performance figures significantly.  Although chirping the tires has satisfying nuances about it, leaping immediately to speed is just as satisfying.  Even more satisfying are the sounds that come out of these majestic machines.  The Porsche differentiates itself with that classic Porsche twang and the Nissan with its more artificial yet adrenaline-inducing guttural yell.  But when accelerating so fast, the differences in sound tend to fade into pure turbo hiss and the sound of the atmosphere being completely sucked into the soul of the car…and you.

Okay, so these cars are similarly outrageous and fast, but their driving dynamics and feel from the driver’s seat pose potential deal breakers to renters and members.  The GT-R is larger than the Porsche, with larger dimensions that are noticeable from inside.  With attributes like a taller ride height and more room for your knees and elbows, the Nissan GT-R might be the preferable road-trip ride of the two.  The trade-off?  A taller stance means more pronounced lean when hard turning and nosedive when braking, but keep in mind that this is in comparison to the 997 Turbo’s exceptionally flat turns and agile dimensions.  Plus, sometimes you just can’t deny the classically sporty and authentic feel of a Porsche interior, especially with the gorgeous sea blue leather in ours.

When behind the driver’s seat, controlling so much power demands attention and responsibility, but the Nissan is a bit more friendly.  Steering in the Nissan is a bit heavier and demands more effort.  Couple this with the steering’s exceptional accuracy and its sticky AWD and you have yourself a manageable speedfreak in the GT-R.  The Porsche’s steering demands a bit less effort on the Bay Area backroads, but when mixed with its bigger rear you could find yourself in a slippery situation.
All in all, it still may be hard for some to take seriously the words “Nissan” and “Porsche Turbo” in a competitive environment, but those people need a wake-up call.  Sure, the Nissan’s previous grey market prestige may not be on the same level as the legend of Ferdinand Porsche, but both of these cars have comparable soul in every aspect.  And when it comes to value, the Porsche’s $45k higher sticker shouldn’t matter too much to you, because we offer both of these beauties at comparable rates if you’re looking for an exotic car rental.  So whether you’re dead-set on the Porsche or fascinated by the GT-R, we urge you to challenge your preconceptions by coming in today and checking out both of these vehicles in our collection.

In 2000, a Mercedes S500 would run you about $78k, with an Aston Martin DB7, AM’s most popular and “affordable” option, running about $140k.  In short, an S-class cost about 56% the price of an Aston Martin in 2000.  Now fast-forward to today, with a base S550 coming in at about $95k and the Aston Martin V8 Vantage at about $118k.  Today’s S-class now represents a whopping 81% the cost of an Aston Martin.  So, what is going on here?  Are popular luxury cars getting too expensive or are exotic cars becoming too accessible?  Before anything else, we’d like to note that one of our goals is to eliminate “accessibility” based on price, which is why we offer a wide array of exotic car rental options and memberships so that anyone and everyone can experience the joy of an exotic or luxury automobile.  But, back to our question.

First, luxury cars like the Mercedes S-class or Jaguar XJ have always been expensive machines and have always played with the fine line between luxury and exotic.  But, they seem to be blurring that line more and more as base model prices hit six digits, inch closer and closer to notoriously exotic brands like Aston Martin.  But rather than embrace the idea that popular luxury cars are getting more expensive, could exotic cars be coming in too cheap?  In the end, it’s not so much that exotic cars are becoming too cheap (what an oxymoron!), but that exotic brands are offering us more and more, which is something any enthusiast should embrace.  Ten years ago Aston Martin only offered us the DB7 and the V12 Vanquish.  In today’s terms, you could think of that as only having the DB9 and the One-77 gracing our roads.  That being said, it seems as though it is more the expansion of exotic brands than the seemingly high prices of popular luxury cars that are distorting the ratio.

But, let’s not leave this pricing argument quite yet.  In today’s economic struggles, why are exotic cars being scooped up at such a quick rate, causing these brands to expand their lineup?  The argument may be tired, but it is very true: China.  A decade ago, there were far fewer free-spending, wealthy chinese with an appetite for luxury cars.  This fact has made a “180,” causing luxury and exotic brands to flock to the East, as proven by the 2012 Beijing Motor Show.  What is even more interesting is that these consumers are scooping up luxury and exotic offerings at an even more exorbitant price than here in the States.  Earlier this month, about 20 luxury and exotic cars, including a Ferrari 458 Italia and a Lamborghini Aventador, were suspected stolen and intercepted at the Port of Long Beach on their way to Hong Kong where they would fetch a staggering two to three times higher MSRP than here in the states.

So, by simply comparing price, we find an interesting trend in ten years or so.  Not only are luxury cars getting pricier and exotic brands offering more options, but there is a larger global marketplace ready and willing to buy all of them up.  An interesting trend, sure, but we hope to provide you the exotic auto experience without any concern for price of purchase or ownership.  Whether it be a club membership or just a weekend with one of our exotic auto rentals, take a look at our collection of exotics and hop in one today!

A design junkie from the start, Ferdinand took his adolescent passion for designing and building his own toys into adulthood at the Ulm School of Design at the Waldorf School in Stuttgart, which then led to his professional career at Porsche in 1958.  One should not forget that F.A. grew up in a turbulent time in the European automotive industry, a time when his grandfather, Ferdinand Porsche, was designing the Volkswagen Beetle and tanks for the Nazi regime during World War II.  Juxtaposed with this was his vision to break boundaries and evoke new emotions in road-going sports car design.  Politics aside, perhaps one thing that he gained from developing his passion around his grandfather in this era was a distinct focus and appreciation for functionality in design.  In 2002 F.A. said to the L.A. Times, “Good design only exists in concert with engineering. That is because form has to follow function, so you focus on function and then give the object a shape to make it appealing.”  Add all the swoops and chrome that you want to a car, but perfect placement and logic executed in the best materials will always catch the enthusiast’s eye.  And when first introduced to Porsche colleagues, Butzi’s plasticine model of his “901” car proved to be a hit.

In designing the car, there was to be more space, functionality and comfort in the 901 than in the 356, which was initially at odds with sports car design, something F.A. reflected himself when noting, “Comfort is not what makes driving fun, it is more on the opposite.”  In conjunction with Ferry Porsche (F.A.’s father and Ferdinand’s son), some of the main goals in relation to more functionality included a lengthened wheelbase, increased comfort and increased trunk space.  Thanks to F.A.’s design skills, these attributes were achieved while still developing a brand new, fast and beautiful shape.  So, after a bit of disagreement with Peugot’s copyrights, the “901” became the “911” and debuted as the successor to the 356 at the Frankfurt Motor Show in 1963.  The 911 would go on to be the benchmark in sports car design and performance to this day, as reflected by our Porsche 911 Turbo rental, Porsche 911 Carrera S rental and Porsche Boxster S rental.

Butzi’s legacy at Porsche would change in 1972 as the automaker sought to inject increased influence from outside of the family, but his role in establishing the Porsche Design accessories brand, as president of the supervisory board from ’90 to ’93, and his influence in the design of the hugely successful Cayenne shows that his spirit has and will always live on in the brand.  Matthias Muller, chief exec at Porsche AG notes, “His philosophy of good design is a legacy to us that we will honor for all time.”  So, let’s raise our cups (or car keys) to a man who has shaped the way we envision the sports car and contributed so much to our very own collection of exotic car rentals.

Started only 13 years ago in 1999, Noble has produced 5 successive production models which include the M10, M12, M400, M15, and the M600.  Noble sources its engine infrastructure from existing platforms, with the M400 borrowing Ford’s Duratec as a base for its heavy-breathing, extremely quick turbocharged three-liter V6.  Once the body of the car finishes construction in South Africa, it heart and soul is matched at the Noble headquarters in Leicester, England.  Perhaps one of the reasons many of us know little about the Noble M400, but are so intrigued by it, is because only 220 M400’s and similar variants were imported to the U.S.  What is more is that this lot of 220 are still the only Nobles available to the American market…and we have a killer example.

What makes Noble and its M400 so special?  Firstly, all of these cars are constructed in an “RMR,” or rear-mounted, rear wheel drive set up.  This attribute not only defines the M400, but the Noble brand as a whole.  When the motor is fitted right in front of the rear wheels, and right behind the passenger compartment, the car not only achieves a favorable weight distribution, but also experiences a low moment of inertia.  So, when you feel like really throwing this guy through twists and turns, resistance to your intended direction is at a minimum.  This allows for an astonishing 1.05 g’s on the skid-pad and excellent, linear braking.  For those that aren’t too savvy with stats, this car defines quickness.  So although you aren’t breaking 200 mph like other larger supercars, you’ll be quicker darting around the Bay Area back roads than many of them.

We understand the true experience of a purebred supercar, from that first impression upon approach, to the audible nuances of its motor, to the interior appointments and driver position.  In short, this car surpasses expectations on each of these levels.  Our example comes in a rich silver hue with black aerodynamic accents and black wheels with big, luscious chrome lips.  Not only does this car exude agility, but its small shape and design details give it the luxurious panache of a truly exclusive vehicle, and one that we wouldn’t argue is British.  Inside mimics the sporty intentions of the outside, with alcantara trim dominating your surroundings.  Ambiance is engulfed in the addicting, seductive roar and hiss from the turbo six.  Some cars growl and some cars zoom, but our Noble M400 has a guttural voice that sounds like it will suck up and destroy everything in its path.  Oh yeah, and did we mention that our M400 has been tuned by Turbohoses to generate 600hp and 520 ft. lbs. of torque?  This is one hell of a vehicle you don’t want to miss out on.

Overall, the Noble M400 is intriguing on multiple levels.  Not only is the car and its legacy rare, but it is beautiful and performs better than supercars that are exponentially more expensive.  The U.K. program “Vroom Vroom,” noted that the M400 gives Enzo-like performance at 911 Turbo-like prices.  The Noble M400 reinforces our commitment to providing our patrons with the most unique and exclusive automotive experiences and hope to see you in the cockpit.

There is no doubt that any legitimate exotic starts with its production and the sometimes exorbitant attention to detail that goes on before it hits that shiny showroom floor.  Whether it be Sant Agata Bolognese, Maranello, or Coventry, similar mindsets and passionate individuals abound to create our favorite Lamborghini’s, Ferrari’s, Bentleys and more.  First and foremost, most, if not all of these brands manufacture by demand, not for stock.  Our Bentley Continental Flying Spur rental was just one of about 9,000 Bentleys sold around the world, which in terms of automotive sales, is just a drop in the pond.  That level of exclusivity and personal intent alone injects a uniqueness you can’t find in any other class of car.

And although we are around these exotic cars all day, there’s no forgetting how abnormal they really are.  To achieve 60 miles per hour in under four seconds and surpass 200 mph is a feat that 99% of cars can’t attest to.  Just envisioning that experience makes these beasts seem other-worldly, a notion that is made true once you get into the driving seat and hit the gas.  All of this seems topical, though.  Sure, exotic cars are really fast and really exclusive, but what really makes us “ooh” and “aaw?”  It’s really in our personal perceptions of the brands and the elements we associate with them.

Firstly, there are key brand elements: prancing horse, raging bull, three-pointed star, blue and white checker.  It takes just one of these images to produce an onslaught of associations that excite us.  For those who have driven one of our exotic auto rentals, these associations may be a bit more dynamic.  If not for an exciting getaway, we’d challenge you to test your perceptions of a Lamborghini or a Ferrari by hopping in one of ours.  The mystique of not having driven these cars suredly adds to their intrigue, but the best part is that breaking the ice and driving one only makes that intrigue and passion stronger.  Also, let your imagination run free.  Often times, we associate exotic cars with the people that drive them.  Celebrities, business leaders and dignitaries are a few examples of a pool of personalities that are lucky enough to call exotic cars their own, and to drive one translates that level of taste over to you.

In addition, it’s no wonder that there are so many complements to an exotic car experience.  Fine wine, art, music are just a few complements that have an equally interesting spectrum of exclusivity.  What makes an exotic automobile different, though, is its ability to transcend so many senses and emotions.  From the seamless transition of a shift to the hiss of a turbo valve, everything from your sight, hearing, nerves and focus are excited and challenged.  The best part is, each and every one of our exotic car rentals has nuances unlike any other, ensuring a unique experience each and every time.  One of the best parts of our exotic car experience is that you are able to experience these nuances in one day, and challenge your previous perceptions of each.

As you can see, outside of production numbers publicity, there are so many factors that contribute to how we perceive exotic cars.  The best part of our job is to put a smile on the faces of amateurs and seasoned enthusiasts alike and to share the excitement of exotic cars.  When all is said and done, you don’t drive these cars to show of your wealth, you drive them to show off your taste and passion.

There are four supercars that represent the hybrid future of high-powered sporting automobiles.  They span from artsy to neck-breaking and include the BMW i8, Acura NSX, Porsche 918 Spyder, and the yet-to-be-named Ferrari Enzo successor.  First up is the BMW i8, formerly known as the BMW Concept Vision Efficient Dynamics.  It was in 2010 that BMW announced intentions for mass production of this exotic and visionary sports car, which is supposed to be released onto streets in 2014 with a price tag between $350k and $400k.  Behind its glowing grille resides a 129 horsepower electric motor, which is coupled with a 220 horsepower turbocharged 3-cylinder gasoline motor, giving the i8 an overall power rating of 349 ponies.  Novel engineering, sure, but the performance is eye-opening.  Sprinting to 60 in about 4.5 seconds and surpassing 160 mph is an exciting feat when it is achieved by a car that gets a reported 80 mpg and can travel about 20 miles on electric sources alone.  Interestingly enough, this car, as well as other “i” models will comprise a sub-brand for BMW, which helps to explain and legitimize its blatantly futuristic, outlandish, but nonetheless electric styling.

Next up is the the 2014 Acura NSX, a car that has been at the eye of a storm of rumors for nearly half a decade now.  First rumored to harbor a V10 monster under hood, the next generation NSX has succumbed to an enticing hybrid, all-wheel drive set up.  Per NSX tradition, a V6 will be mounted behind the passengers in a middle set up, sending an undisclosed amount of power to the rear wheels, all the while being augmented by the torque of three electric motors.  It will be interesting to find out the actual power ratings of the car to see how deep into supercar territory Acura really plans to go.  Regardless, the next-gen hybrid NSX looks to be a thoroughbred exotic of the future.  Heck, if Jerry Seinfeld and Jay Leno are willing to put their mugs in a Super Bowl ad for the car, there should be plenty to look forward to.

As seen in our exotic auto rental lineup, Club Sportiva has always been fond of Porsche, and Porsche’s 918 Spyder is a sincerely exciting player in the future of hybrid supercars.  Not only is the car stunning and quintessentially Porsche in its front-fascia, but it is fitted with a 570 horsepower 4.6 liter V8 that was originally found in the three-time ALMS MLP2 Championship-winning RS Spyder.  Add an electric motor between the gas engine and the 7-speed transmission and one mounted on the front axle and you have a car with nearly 770 horsepower good for about 214 mph and 0-60 in less than three seconds.  Electric motors and batteries are immensely heavily (as reflected in the Fisker Karma’s 5000+ pound curb weight), so how can these figures be achieved?  Well, Porsche has been able to keep the 918 Spyder on a diet, resulting in a curb weight of about 3,700 pounds which is a feat with this type of engineering.  Expect the 918 Spyder on showroom floors in September 2013.

But just when you thought it couldn’t get any better, in comes Ferrari to crash the party with a screaming V12 hybrid set up in its unnamed Enzo successor.  Though no official spy shots or glimpses have been spotted other than potential testing mules, if Ferrari’s range-topping model looks anything like its computer renditions, it is sure to be as stunning as its rumored specs.  When combining substantiated rumors from popular publications we find that this Italian will pack around 920 horsepower, with 800 ponies coming from internal combustion and the other 120 from an F1-inspired Kinetic Energy Recovery System (KERS).  Perhaps one of the most impressive feats is the fact that the car is planned to weigh only about 2,500 pounds, or about the weight of the uber-exclusive FXX track version of the Enzo.  If all goes to plan, we should get a glimpse of this beast in the fall, but let’s hope that it’s not on the track because with these guts it may be hard to snap a pic.

San Francisco is not only a sightseer’s haven, but also an interesting drive. With its “mountainous” terrain, boojy enclaves and the world-famous Lombard street, urban San Francisco is a treat in any of our exoti auto rentals. Choose our beastly yet affordable Ford Mustang Shelby GT rental and transform yourself into Steve McQueen from Bullitt…but we don’t recommend getting yourself into a car chase. Head slightly up north and you’ll be in the most stunning winery settings in the nation: Napa Valley. Check out the Silverado trail which provides 26 miles of great driving upon a road that was built in the 1850′s to accommodate silver miners. Here in Napa Valley there are amazing food, wine and shopping outlets for both discerning and more humble tastes. But, if you’re driving keep away from wine tasting venues because each delicious sip will catch up with you sooner than you think! If you don’t want to miss out there is no need to worry! Out Bentley Continental Flying Spur rental is a stunning addition to any wine tasting journey and our concierge would be happy to find a driver for your party.

Smitten with James Dean? Make your way south and stop by Salinas in our Porsche 550 Spyder Replica and visit the site of James Dean’s famous crash that costed him and his Porsche 550 Spyder their lives. Keep up that southern pace and you’ll arrive at some of the most stunning roads and driving locations ever. Starting just south of Monterey in Carmel and ending in Morro Bay, the Big Sur coastal drive spans a substantial length of Pacific Coast Highway and rises and falls like a roller coaster ride with stunning views from the cliff tops and sheer drops to sandy coves below. Venture a bit inland to San Luis Obispo and enjoy the extend of Morro Bay, experiencing some barren country roads (which can be great for exercising your lead foot), as well as an amazing collection of bird life soaring above your and your dropped convertible top. Enjoying these roads will bring you closer to your exotic auto rental of choice, to your passenger and to yourself, but let’s take a mad dash to southern California for a bit more flash.

Santa Barbara will continue to carry the same feel (driving-wise and scenery-wise) as its central counterparts, but come Malibu and you’re in L.A. baby. Put on your shades and pomp your hair because all eyes will be on you in one of our exotics. Hop on Mulholland Drive north of Beverly Hills and put your exotic to the test. This is a public road that is not for novice driver so be safe and sane…we don’t want to see you and one of our Ferrari rentals on the Jay Leno show for the wrong reasons. Once you’re more into the city, your opportunities are endless in L.A. Venture a bit further south and enjoy the coastal beauty and luxury of Orange County. The auto gathering “Cars & Coffee” originated in the O.C. and showcases some of the most beautiful and exotic cars in southern California.; check it out on a Saturday morning and bring one of our exotic rentals. Big Bear Lake, Palm Springs and Joshua Tree National Park are scattered south and inland from Orange County and are more diverse and exciting locations to drive.

All in all, California presents us with some of the most varied, beautiful and spirited driving roads in the nation and in the world. Whether you choose our Ferrari 458 Italia, new Noble M400, Aston Martin DB9 or Mercedes E350 BluTec, our local roads in California are the ultimate complement to the exotic auto lifestyle.

SUV’s have always had an inherently luxurious aspect to them despite their truck-based origins.  In the past (particularly early 1990’s to early millennium), wood trim, massive wheels and chrome detailing was not necessary for consumers to perceive SUV’s as luxurious.  At their core, they are a lot of vehicle: large engines, large price tags, lots of material, lots of gas and variable functionality.  In particular, large engines and the ability to tackle variable terrain carry associations of luxury, freedom and power, all of which are attributes you don’t need to disguise in wood trim.  Land Rover and its Range Rover line are one of the oldest examples of this association, connecting capability to luxury.  Hummer is another great example of how sheer might and size can circumvent traditional luxury features to become a luxury vehicle.  

Don’t forget, Lamborghini has already taken a stab at the SUV market with its LM002, or “Rambo Lambo.”  Sure, the car had fancy dyed leather and some electronic features, but it garnered most of its equity from its utilitarian capabilities, sheer size, and of course the exclusivity associated with Lamborghini’s limited production run.  In addition, one interesting factor in the appeal of SUV’s is their sheer ride height.  A legitimate preference no doubt, ride height also satisfies high-end, emotional needs in consumers.  There is something about sitting above others on the road that establishes a sense of superiority.  Add flashy chrome wheels, swaths of leather, and four circles or a three pointed star to it and you’re the undisputed king of the road.

So, why don’t these rudimentary associations between SUV’s and luxury still suffice? Our taste for high-end SUV’s has transformed as the vehicles themselves have begun to mimic cars, and as the options and availability have continued to skyrocket domestically as well as internationally.   A Jeep Grand Cherokee was a fitting complement to your Jaguar 15 or 20 years ago.  Today, a Jeep would not satisfy the same image alongside your Jag.  Instead, you’d need an Escalade or Mercedes to garner the same respect from the country club valet.  The Jeep satisfied those early needs of capability, ride height, power and size; hell, you could even get it with cushy leather on the seats.  Now, as more and more brands offer sport utility vehicles, and showcase them as luxury items in their lineup, our expectations continue to change and grow. Deciphering a cross-over from an SUV from a wagon is becoming more and more challenging, and complements global demand as a legitimizing factor for exotic brands to enter the market.  It does so because our less strict view of an SUV essentially lowers the barriers to entry and allows exotic auto brands to inject more of their brand equity and expertise into these vehicles.  

Take our now retired Porsche Cayenne Turbo S rental for example.  This was undoubtedly an SUV-based vehicle, yet Porsche found relevancy in putting racing brakes, massive wheels and a twin-turbo V8 good for 60 mph in just over 4 seconds.  This was not a novelty type of effort from Porsche, they did so because consumers are now ready to perceive SUV’s as such vehicles and are thus good canvases upon which brands can paint their newest technologies and most important brand associations.  With that being said, the idea of brands like Aston Martin, Lamborghini and Bentley making sport utility vehicles may not be so far off.  And enthusiast concern over dilution of these brands is absolutely legitimate, but if these vehicles are as exciting and true to brand elements as the supercars are, is there a problem?  There are plenty who may think the Porsche Cayenne is ugly or a lame vehicle, but even more attribute their positive outlook on the Porsche brand with it.  Even better, the well-executed attempt and “SUVdom” has earned Porsche brand equity and stuffed pockets.  

All in all, the entrance of exotic brands into the sport utility segment should not necessarily be seen as an unfitting attempt at short-term profit.  Instead, perhaps they should be sees as exciting new examples from our favorite exotic auto brands, and should be held to the high expectation we always hold ultra-luxury and supercar brands to.  You never know, one of these days you may find SUV’s as the dominant force among our Ferrari rentals, Lamborghini rentals and Lotus rentals…well, let’s not go that far.  

Photo Credits:

http://www.netautocar.com/2012/01/25/review-the-best-classic-car-lamborghini-lm002/

http://steeringnews.com/wp-content/uploads/2012/03/Bentley-EXP-9-F-SUV-Concept-4.jpg

http://www.motorauthority.com/news/1073314_is-this-the-2013-srt-viper

Well, the wraps seem to have come off the new 2013 Viper from the most unexpected source: Hot Wheels.  It’s amazing how often we get sneak peeks at unrevealed models nowadays.  What do the automakers have to do to keep developments hush hush nowadays?  Regardless, all auto enthusiasts should cheat a bit and snag a look at this one.  The Viper has always represented America’s take on the supercar: raw, unabashed horsepower and torque.  Chrysler’s rebranding scheme, first with Ram trucks and now with SRT branded sports cars, got some to thinking that a new direction of thought might be taken with the Viper, but this pixelated picture seems to show otherwise.  Retaining the massive front-end definitely makes one think that a fittingly massive motor will be set underneath, showing intentions remaining at out-of-control (literally) power for the Viper.  Overall, this hint shows that the Viper will continue to represent the U.S. strongly in the supercar sector and we can’t wait to see the real deal…that is if it doesn’t lead out in the next few days.

What are your thoughts on this sneak peak?

While each subsidiary offered engineering support and racing vehicles for their respective brands back into the 60’s, the oldest street-car modification, and perhaps the quintessential representation of the bunch is BMW’s M-line of cars.  The first badged example came with the M1, still arguably BMW’s only true supercar to date, not including the stout but alluring Z8.  Introduced in Paris in 1978, it was the only mid-engined BMW to be mass-produced, and set the stage for satisfyingly versatile high-performance inline sixes from BMW.  Right behind the M1 was the M535i, which is the earliest predecessor to the sedan family’s wild child, the M5.  The lowest M denomination has famously gone to the M3.  Forced induction is usually a key point of difference for performance lines and BMW took a liking to the beautiful hiss of the turbocharger.  This has held true historically, but now we are seeing a bias toward larger output, naturally aspirated renditions in V8 and even V10 form in the last generation M5.  Bottom line, BMW’s M cars are high-revving, driver-focused machines.  And with the way that sports cars are evolving, are some of the only cars (especially sedans) to offer manual transmissions.  Our beautiful black BMW M3 rental is the best current example of BMW’s intentions with the M.

Notice that you’ve never seen a BMW M7 on the road?  Well Bimmer believes that only those cars with agility inherent in their soul should rock the M monicker, but Mercedes has broadened this outlook with its AMG cars.  In stark contrast, Mercedes has AMG’d the guts out of a wide range of its vehicles, from the C-class to the S-class to the ML SUV.  Mercedes shows a preference for whining superchargers over turbo or natural aspiration, giving its AMG vehicles a taste for massive torque over high-winding redlines.  Some of the early mass-production examples came in the form of the small C-class sedan, utilizing supercharged six and eight cylinder motors.  Today’s sportiest examples come in SL and SLK renditions, both of which you can test out with our SLK55 AMG rental and SL55 AMG rental.  Both of these beasts come with supercharged V8’s and launch you to 60 in well under 5 seconds.  Watch your lead foot though, their generous torque ratings have a tendency to spin the wheels.

Audi’s high-performance renditions come in two forms, the S and RS models, with the latter representing even hotter performance ratings.  Audi came into the performance line game around the same time in the early 90’s with the S2 coupe and soon expanded to the S4, S6 and S8 models.  Rather than forced induction, Audi opted for packing naturally aspirated V8 grunt.  But don’t be surprised to find V10 motors in modern representations of Audi’s S line, while the newest S8 uses a turbocharged V8.  Audi’s S line seems to represent the small gap between Mercedes AMG and BMW M, adding some of BMW’s sportier attributes with the luxury inherent in any of the Mercedes.  And while we don’t currently have an S-line vehicle in our collection, our Audi R8 rental is undoubtedly the best example of Audi’s sporty capabilities.

In the end, by examining the German approach to exotic and performance-oriented versions of its spec cars proves where the inspiration for high-performance models among other brands is rooted.  These cars represent the everyday driver’s opportunity to experience exotic performance in an “under the radar” package.  Although these sports cars represent a brand’s “halo” vehicles (those that pack the most technology and performance), there is nothing angelic about driving these cars.

Photo Credits:
- http://www.classicandperformancecar.com/front_website/octane_interact/modelpicture.php?id=3524
- http://automotorcar.com/uploads/2011/09/2013-Audi-S8-Reviews-Front.jpg

As our clientele and enthusiasts know oh so well, there are many factors that contribute to a genuine and unique experience with luxury and with luxury vehicles.  Being situated in the great state of California provides us with the opportunity to understand a wide array of settings and how they can best complement each one of the exotic cars in our paddock.  Whether weaving through the Bay Area backroads in the Lotus Elise, cruising wine country in our Porsche 550 Spyder replica, or making a statement at your next L.A. event in our Ferrari 458 Italia, coupling a fine automobile with an equally unique location is a key factor to an emotional, luxurious experience.  Also, aside from the word “pleasure,” where is the reference to emotion in the definition for luxury?  When all is said and done, a luxury car experience is not just about sheer pleasure.  When you hop in and start the engine in our Audi R8 rental, its burbling exhaust and superior mechanics brings about emotions of nervous excitement, the quintessential knot in your stomach, not from impending doom but from impending excitement.  Step on the gas and that knot releases, sending G-forces and an unparalleled rush that only a luxury vehicle can offer.

With that said, perhaps a luxury vehicle is not so much defined by its use of industry standard components and materials, but by its ability to churn and stimulate a wide array of our emotions.  Getting a little better understanding of what you deserve and seek out of a luxury experience is an important consideration before indulging.  But, indulge all you want. With the world’s most exclusive supercars at a tiny fraction of the price of ownership, we’re poised to offer all personalities a truly luxurious exotic car experience.

Photo credits: http://wheels.blogs.nytimes.com/2012/01/09/away-from-cobo-center-automobiles-for-the-other-half/

Generously clad in carbon fiber, aluminum and kevlar meant a truly lightweight car and an intimate relationship with its twin-turbo V8.  And if nothing else proved this model to be range-topping, the $400k price tag made sure you knew.  Noted as the “greatest supercar the world had ever seen” by Hammond and Clarkson, this stunning trophy for Ferrari would be succeeded by the F50 and perpetuate the idea of an ultimate Ferrari.  Increased to 12 cylinders and dressed in even more aggressive bodywork, the crown jewel gained carats to say the least.  One glance at the gaping hood scoops and you know this car has truly exotic intentions.  One tap of the acclerator and you at 60 in under four seconds.  One push on the window button and…well nothing.  This car, like its F40 and Enzo brethren, were tried and true race cars paying no mind to luxuries like power windows, which were often times plastic to reduce weight.  We’d see the F1 styling evolve wonderfully in the Enzo, with the sharp snout becoming more pronounced at the expense of a lesser spoiler visual.  Power was naturally increased as was the price (most often traded above $1m), and Ferrari’s range-topping bloodline was officially substantiated.

But, the question becomes, which is the best?  Such exclusivity forces us enthusiasts to make such a choice.  If you can’t make a choice we’re hoping a successor will help you decide, but such a development is a long time coming and in no rush.  In the meantime, consider experiencing the next best exotic car from Ferrari, the 458 Italia.  Our 458 Italia is the pinnacle of the exotic auto rental experience.  But, don’t fret, we have two other Ferrari V8’s waiting patiently just for you.

Photo credits:
http://www.sportcarwallpaper.us/wp-content/gallery/ferrari-f40/ferrari-f40-1.jpg
http://www.carautoportal.com/car-images/ferrari/ferrari-f50/ferrari-f50-2008.jpg
http://1.bp.blogspot.com/-eiMc4TUoHXs/TdVG6KMw6MI/AAAAAAAACEM/qxKXzy8jd6I/s1600/Ferrari+Enzo+Automotive+Cars+%25283%2529.jpg

Porsche started testing turbocharging technology in the 1960’s for racing purposes and experimented with forced induction in its 911 series in the early 1970’s.  A perfect answer to homologation regulations, the 911 Turbo was Porsche’s opportuniy to reiterate how serious the brand took motor sports, and their drive to provide the racing experience to enthusiasts and moneyed consumers.  The homologation regulations behind the 911 Turbo’s coming-to-be would prove unnecessary, but there were a few other standards to surpass, a few of those being Ferrari and Lamborghini; the 911 Turbo would be Porsche’s perfect competitor.

Debuted in 1974 at the Paris Auto Show and first exported to the U.S. in 1976, the Porsche 930 (“nine-thirty”), or Turbo Carrera as it was first dubbed in the U.S., was the very first version of this finely-tuned and ferocious 911.  A widened wheelbase, “whale-tail” spoiler and optional “Flachbau” (“slantnose”) design scheme represented the Turbo Carrera’s departure from lesser 911 offerings.  Over the 930’s lifespan, which was 1975 to 1989, power ranged from 3.0 to 3.3 liters and were rated at 260 to 330 horsepower.  These cars were fast, but don’t think our Porsche Turbo rental’s widened power range has always been true.  The original Turbo Carrera suffered from extreme turbo lag, forcing spirited drivers to keep the car at high revs or risk teetering on a literal slippery slope of burnouts and unwanted drifting.  With a sprint to 60 taking only about 5 seconds in the 260hp 1975 model, we can see that the 911 Turbo has always produced supercar figures; the last 930 producing 330hp achieved a 4.6 second 0-60.

As time went on, we would see the much more powerful and exclusive 911 Turbos produced.  The successor to the 930, the 964 Turbo, first used the same 3.3 liter flat 6 from the original, but this was soon altered to 3.6 liter and 3.8 liter variations among a few highly exclusive variants, one of which being the 360 horsepower 3.6 Turbo that is commonly thought of as the most sought after Porsches produced since the exotic 959.  Next up to grab the torch was the 993 Turbo which started selling in 1995 with a bevy of new technologies.  These technologies made this generation one of the most accomplished, with the 993 Turbo rated as the fastest production car when it was produced and one of the cleanest sports cars.  The next 911 Turbo, debuted n 2000, would carry over no aesthetic features from previous models, a first for the 911 Turbo.  It featured all-wheel drive and was capable of over 400 horsepower, good for a 0-60 around 4 seconds.

Our 997 turbo would be next and debuted in 2006 at the Geneva Motor Show.  A mixture of 3.8 liters, 470 horsepower, a 6-speed manual and state-of-the-art technology makes it the absolute best road 911 to date.  When you get the chance to indulge in a Porsche rental or exotic auto timeshare, set your lead foot free on this one.  All-wheel-drive will keep tire chirps to a minimum but won’t keep this beast from reaching nearly 200 mph, a feat we don’t fully endorse proving in our turbo treasure.  Ergonomics are excellent and looks are truly stunning, making you comfortable, powerful and looking damn good.  And although the newest 911, the 991, has hit the streets, our Turbo continues to be the standard-bearer in Porsche performance.  So, now that your knowledge of Porsche’s 911 Turbo is a bit more well-rounded, we encourage you to grab our keys and experience how one of the most coveted sports cars from one of the most desirable automotive brands has evolved into the gold standard.

Photo credits:
http://acimg.auctivacommerce.com/imgdata/0/2/4/6/4/0/webimg/4141385.jpg
http://964turbo36.co.uk/bad_boys_reg28pic_1.jpg
http://porsche-mania.com/wp-content/uploads/2011/02/1997-black-Porsche-911-993-turbo-s.jpg
http://photos.evo.co.uk/images/front_picture_library_UK/dir_614/car_photo_307315_7.jpg
http://www.ssip.net/upload/porsche-997-turbo-side-3_190.jpg

Porsche is undoubtedly a favorite among both our sports car rental and membership consumers, reminiscent of the several porsches in our current and reitred lineup.  We currently have two 997 911’s in our paddock, one of them a Carrera S Cabriolet and the other a beautiful silver Turbo.  Porsche knows that their 911 design scheme is timeless, a fact that is reflected in the subtle evolution of the 911 for 2012.  Marked by sexy squinted tail lights and an elongated rear that makes up for the nearly 3 inch increase in overall length.  And while some enthusiasts have shown a distaste for the increased girth of the 911, its new stance brings each and every new 911 closer to full-on supercar status; we’ll be keeping our eye out for the new cabriolet and turbo.  Also, if you haven’t had any time in our own cabriolet or turbo, do yourself a favor and get some seat time, our models are the epitome of Porsche’s renowned driving experience.

Mercedes has also presented us with a substantial change in its iconic SL-series, both in its design and in its now legitimate claim to being a “sport light” vehicle, as it is now constructed completely of aluminum.  It borrows cues from the handsome SLS series and offers more powerful standard V8 variants.  Since the car is so new, no modified or AMG models have surfaced yet, but you will be the first to know when info or pics leak.  And if you’re looking to get a taste of the SL right now, look no further than a Mercedes rental from us.  Our SL55 AMG is, for lack of a better word, a beast.  There is something about a supercharged, torque-tastic Mercedes motor that you just can’t replicate.  But don’t let the hand-stitched, ergonomically-friendly interior fool you, these tires are begging to spin.

In terms of exotic cars and supercars, 2012 is the year to go topless.  The one and only Lamborghini Aventador will he chopping the top very soon, along with the new 911 that we described a bit earlier; both of which likely to be revealed as 2013 models.  Also, the insanely fast and unique Hennessey Venom GT has dropped its top in the 2013 Venom GT Spyder variant.  Can you imagine going 200+ with the top off?  We’d like to take the imagination out and inject some reality into the notion, that’s for sure.  Also, the Ferrari 458 Italia, a car that we so proudly offer for rental and to our members, has gone Spyder on us.  Amazingly enough, Ferrari has done so with an electronic retractable roof that operates smoothly and quickly, and is seemingly unaffected by the fact that there is a high-powered V12 sharing the space.  Let’s just say, when you’re seeing Ferrari red, look no further than our red Ferrari 458 Italia rental and timeshare.

Lastly, when we consider the very newest in the top of the exotic auto food chain, all eyes are on Shelby Super Cars (SSC) with its new Tuatara model that has gradually shed more and more skin for enthusiasts.  This is a car that will compete with the likes of Bugatti, Pagani, Kenigsegg, Ferrari, and Lambo in its quest to reach closer and closer to 300 mph.  Claims have been thrown around that the Tuatara will come close to, or beat the Veyron SuperSport’s 267 mph landmark, but once we actually see track figures, its hard to know.  Nonetheless, it is an exciting offering to keep an our eye out for in the new year.  All in all, 2012 seems to be more of an evolutionary year than a revolutionary one, and that is just fine.  We see some of our favorites, like the Mercedes SL, Porsche 911 and BMW M5 shedding old skin this year, and so far the efforts are nothing short of stunning.  Some other brand new offerings will definitely shake up the exotic auto scene and we will be keeping close tabs.  All in all, we’re proud to see our lineup of exotic and luxury auto rentals and timeshare opportunities continue to be the best of the best within the automotive industry and are constantly excited to see our paddock evolve.  The bottom line is that your taste for exotic autos will not cease in 2012, so come wet your palate here at Club Sportiva.

Photo credits:
http://newscartrends.com/wp-content/uploads/2011/09/New-2013-Porsche-991-911.jpg
http://www.newautoreviews.net/wp-content/uploads/2011/12/2013-Mercedes-Benz-SL-Class-side-view2.jpg
http://1.bp.blogspot.com/-OoRiLvglQ9w/TnkuweKOi0I/AAAAAAAACBA/eyd8VE6ZrvE/s400/ferrari-458-spider-set-for-frankfurt-debut.jpg
http://www.thesupercars.org/wp-content/uploads/2011/07/2012-SSC-Tuatara-Profile-480.jpg

There’s no better proof of this presence than in the tireless fight that its corporate backbone and deep-seeded fan base engaged in to keep the brand alive.  So back to the question, what went wrong?  The brand’s offerings were no doubt getting tired, but it really came down to finances and corporate clout.  Since 1990, Saab was heavily influenced by its parent, GM, who acted more-so as a stabilizing force than one of innovation.  But when GM’s notorious failure led to trimming the fat off its collection of automotive brands (i.e. Pontiac), Saab was salvaged through a sale to exotic auto manufacturer, Spyker.  With that in mind, there was even a chance there to see a Saab in our lineup of exotic cars.  A seemingly crazy idea, now knowing that the brand is no more, to have Spyker efficiently inject life back into Saab’s interesting and unique design scheme of the past could have been a fun and refreshing experience for auto enthusiasts like ourselves.

Before this could simmer in our automotive imagination too long, the burden became too great for Spyker and the hunt for investors was on.  Where to go to find big money nowadays?  You guessed it, China.  But since GM didn’t want too much of its technology being manipulated by the comparably infant Chinese auto manufacturing industry, there seemed to be just too many hurdles.  And when Saab’s brand ambassadors cried foul, their cry was not loud enough.  Enough of this somber rhetoric.  It is important to remember that beneath the financial turmoil and bland mainstream offerings, Saab produced some cool and exotic concept cars that always sparked interest.  Remember the Aero X (see below)?  Or even just the new 9-5; that car is truly handsome.  But more than concepts were Saab’s fiery turbocharged hatchbacks that were venerable sports cars.

Whether you remember the sexy Sonett or the 900 turbo, Saab seemed to always have the soul of a sports car prevalent in the idea of its makers.  This mindset was not always clear, though.  Mercedes-Benz conjures up the idea of unequaled luxury, and BMW an authentic sports car experience…but what about Saab?  Its cars were often practical, luxurious by default, sometimes sporty, and mostly good-looking.  In short, Saab seemed to be in that “does most things well” category more-so than the “does one thing great” category.  Despite all of that, Saab was an exotic in its own right.  Its Nordic origins, unique styling and turbocharged heart built a fan base that Pontiac may not have been able to match.  So, judging by all the times the word “remember” has already been used, perhaps Saabs recent years have not done the brand justice.  But, it is our memory of Saab that keeps the brand alive and shining, so in the end, Saab’s may not be driven anymore but they will always be remembered.

Photo credits:
http://www.thetorquereport.com/saab-aero-x-concept_new.jpg
http://2.bp.blogspot.com/_FoXyvaPSnVk/TTbyPTbUFfI/AAAAAAAD3I8/XDNt3gyyZi4/s800/2011-Saab-9-5-Sedan-01.jpg
http://www.saabnet.com/tsn/models/1982/1.jpg
http://storm.oldcarmanualproject.com/saab/Sonett%20III%20-%20p02&03.jpg

In particular, the Chinese and Indian luxury car markets are some of the most booming globally as more and more of their citizens amass wealth.  But we’ll say it again and again, you don’t need massive wealth to experience the luxury lifestyle.  Whether it is a daily rental of a luxury car or luxury car fractional ownership, our diverse collection is truly the cream of the crop.  Let’s put it in perspective.  Take a moment and think of a few brands that you feel represent quintessential luxury car brands…Now let’s take stock.  Did Mercedes, BMW, Bentley or Audi come to mind?

Recognized as some of the most well-known and respected luxury car manufacturers, these brands encompass all the diversity possible in a luxury car that we mentioned earlier.  And what’s better, we have each and every one of these luxury brands in our collection, some two or three times over.  From the BMW 335i to the Bentley Continental Flying Spur, all levels of luxury are represented.  If you consider a smooth, strong torque curve your sign of luxury look no further than the twin-turbo 12-cylinder of our Bentley or the high-tech clean diesel of our brand new Mercedes E350 Bluetec that packs a forceful 400 lb. ft. of torque.  Sometimes a little wind in your hair is a luxury in itself, in that case look no further than our Mercedes SL55 AMG or our Aston Martin DB9.

When it comes down to it, luxury is often seen as an excess, but should really be seen as a necessity.  We all work hard and get caught up in our daily schedules, but sometimes we just need to take a deep breath, buckle up and escape in a luxury car rental.

Well, while some might like to think he had a high-priced Italian or had someone else drive altogether, the SL55 AMG could not be more fitting.  Clean and timeless lines, appropriately luxurious trim and a state-of-the-art powerplant…sounds a bit like your iPhone.  Moreover, think of it as a Ferrari in turtleneck.  But, of course, interest in what Steve Jobs drove can easily go stale in time, so a dose of “scandal” is in order.  Call it evading the law or an attempt to fly under the radar, but the intentions behind keeping his car unidentified likely has nothing to do with “staying different” or as a “rich man way” to be lawless as some are speculating.  I mean, what would’ve been better, an iPod white SL55 with center caps adorned with Apple logos?  The bottom line is that Mr. Jobs had a classic, powerful and tasteful ride for a man of his means, and being one of the revered sports cars in our paddock, we like his style.

But wait, how could he have possibly driven legally without license plates?  Could he possibly have skeletons in the closet we haven’t known about all this time?  We all love a little bit of gossip, but whether or not he legally complied with a six-month lease cycle or had multiples of the same car, let’s focus a bit more on the Mercedes he drove; the same model we have waiting for you to drive.  Fitted with a high displacement, supercharged V8, the SL55 AMG is the model that takes the Mercedes SL series touring classification into exotic car territory.  This beast packs just under 500 horsepower and just over 500 lb. ft. of torque (493hp & 516lb.ft.), enough to reach 60 in 4.5 seconds.  From these facts alone we can see the intentions here might have been to provide enough spin to give the chassis a workout and the tires a healthy traction test.  Add in all of the creature comforts and exceptional design you expect from Mercedes and you have yourself an exotic coupe that is exceptional for a road trip or to add a bit of spirit and style into your next arrival.  If nothing else, our silver Mercedes SL55 AMG can be an ode to the ingenuity and excitement that Steve Jobs instilled in his products right here in Silicon Valley.

So, hop in, drop the top for Jobs and enjoy the ride.

Rent a Mercedes Benz in the San Francisco Bay Area Today

Photo credits:

http://www.celebritycars.tv/wp-content/uploads/2011/pictures/steve-jobs/jobs.jpg
http://www.brightsideofnews.com/Data/2011_2_17/Dont-sell-AAPL-on-the-Enquirers-report/Steve%20Jobs%20Mercedes.jpg
http://images.carpictures.cc/photo/m/00007835_Mercedes__Thecarspy.jpg

To Lamborghini purists, this is the LP700-4, the newly crowned flagship taking the throne from the Murcielago series.  Its other name comes from the legendary Aventador, a trophy-winning bull in the world of Spanish bullfighting; a bull that took part in a notably spirited, bloody and violent battle in 1993.  Whether it is the ferocity of the driving experience or the name alone, Lamborghini (more than any other brand) provides us the most sinister supercars around.  I mean, Murcielago came from a different bull who survived 28 sword strikes and Diablo, well, that just flat out means devil.  With that in mind, choosing your Lamborghini is truly choosing your battle.  So suit up, get that red flag out, and let’s see what the Aventador can do.

Firstly, the V-12 is a brand-new design for the Aventador. To give some perspective, the most powerful rendition of the Murcielago was the LP670-4 Super Veloce with 661 horses and 487 pound-feet. The Aventador is the perfect example of automotive evolution, though, seeing as how the Aventador pumps out  690 horsepower and 509 pound-feet of while using 20% less fuel, translating into 20% fewer carbon dioxide emissions.  In fact, the engine sits 2.36 inches lower in the car, reducing the center of gravity height.  All of this results in a sprint to 60 in 2.9 seconds and a top speed of 217 mph.  YES PLEASE.

Next, Sant’ Agata created a new transmission, a seven-speed robot based on an Independent Shift Rod design. It uses four shifting rods that allow the next gear to be selected while you’re still in a different gear. It only uses only one clutch, a far cry from the slower and heavier DSG. A hundred milliseconds too slow for you?  No worries, this powertrain shifts in 50.  As if these advancements aren’t convincing enough, it is the very core of the Aventador that may be the biggest change, and a very welcome change at that.  Rather than using steel and aluminum (that’s so 2010) Lambo fit the car with a full carbon-fiber monocoque.  The entire chassis weighs 505 pounds and is extremely stiff.  The Aventador chassis is rated at 35,000 newton-meters per degree of deflection.  The Countach? 2,600 newton-meters.  All in all, this car is about 200 pounds lighter than a standard LP640.  This reduced weight sits atop Full aluminum unequal length control arms that use pushrods to actuate inboard mounted springs and dampers, helping to distribute mass to the center of the car.

Dare to go inside and you’ll find a beautiful, uber sporty cabin that is completely in tune with the driver.  The raised and very lateral center stack is very user friendly and gives you a very intimate relationship with the controls of the car.  This is important since the Drive Select System enables vehicle characteristics (engine, transmission, differential, stability control, steering) to be set in accordance with individual driver preferences in one of three modes — Strada (road), Sport and Corsa (track).  Wrap all of this in a wide array of color combinations (custom colors are also available, of course) and you have yourself one of the most attractive and sought after cars today.  From our point of view, one of the most exciting parts of this is the fact that the prospect of offering you an Aventador experience is on the horizon.

If interested in being a fractional owner or an Exotic Car Share owner contact us by clicking here!

Credit: Sports Illustrated – May 9, 1994

So without further ado let’s take a quick journey through the evolution of the raging bull by looking at the most stunning and impactful models.  Birthed from the yearning for a high-powered, purely road-ready V12 tourer, the 350GTV was a tumultuous project whose warm critical response ultimately outweighed the heartache and profit losses it entailed.   The 350GTV was designed and built in only four months, in time for an October unveiling at the 1963 Turin Motor Show…with an engine bay full of bricks.  See, Ferruccio was a bit of a perfectionist and until the 1964 Geneva Auto Show, the 350GTV was a car that Mr. Lamborghini was not so enthused over.  Regardless, production began shortly after Geneva, and by the end of the year, cars had been built for 13 customers; Lamborghini sold each car at a loss in order to keep prices competitive with Ferrari’s. The 350GT remained in production for a further two years, with a total of 120 cars sold.

Comfort and road manners would soon give way to true performance accolades with the introduction of the famed Miura.  In actuality, the Miura began as a clandestine prototype, a car that had racing pedigree in a company that was entirely against motorsport.  Again, not completely satisfied with the heart of his new creation, the Miura had a soft debut with another locked engine bay full of dead weight.  What is most important here, though, is where this empty engine bay was situated: in the middle.  In fact, Miura’s layout and styling would become the standard for mid-engine two-seat high-performance sports cars, a trend that continues today.

With some added stimulants from the Miura, Lamborghini was on its way to becoming a brand revolving completely around high-powered, track-ready sports cars.  Produced from 1974 to 1988, the Countach elevated the exotic intrigue of the Lamborghini brand and undoubtedly introduced the angular design scheme that stays strong to this day.  Although world politics (aka oil) plagued the brand’s fervent passion with mileage restrictions and financial woes, the Countach, then, would become the most popular and successful bull in history.  In light of oil and gas crises of the time, might we add that the Countach got 6 mpg in the city.  Maybe that number is more a shock today considering gas prices, but damn, 6 mpg.  Anyway, although the financial sacrifices were undoubtedly painful, the undertaking from Chrysler that these problems induced would ultimately help Lamborghini to have a more substantial, less disoriented presence in the U.S.

The company’s U.S. presence had previously consisted of loosely affiliated and disorganized private dealer network; Chrysler established an efficient franchise with full service and spare parts support. This would be the essential backbone to the stunning Diablo that became the benchmark of what we consider an exotic automobile.  Known as the fastest car in production when it was released in 1990, and with brisk sales, Lambo turned profits that increased past the $1 million mark in 1991; only to be back in the red a few years later.  Despite its $239,000 sticker proving a bit too steep for many American consumers, the Diablo was Lamborghini’s poster child through the 90’s and would give way to the modern models we see and drive most today.

An effort to expand lineup and increase profitability came in the form of German ownership under Audi.   Under Audi, the first new Lamborghini in more than a decade, the Murcielago (known internally as Project L140), represented the rebirth of the marque.  And coupled with the fresh, V-10 powered Gallardo that we so passionately keep in our collection, Lamborghini made the new millennium its time to shine.  Today we find an exciting, but not dilutive, expansion of the Lamborghini brand with the prospect of a sedan offering (ie the Estoque) and a brand new, absolutely ferocious flagship, the Aventador.  So although we’ve left out the register of astonishing performance figures and engineering technicalities that are so dear to the hearts of exotic auto enthusiasts, taking a look behind closed doors reminds us of Lamborghini’s tumultuous past, a past that will produce an even stronger kick from the bull in the future.

Rent a Lamborghini in the San Francisco Bay Area Today

Image references: http://www.cartype.com http://www.lamborghiniblog.com http://www.carhdfwallpapers.com http://cdn.egmcartech.com

This blog written in honor of the newest edition to our stable of exotics, the 2012 Nissan GT-R.  Currently en route from the East Coast, we expect the GT-R to arrive at the Clubhouse within the week!

When the Japanese legacy that is the Nissan Skyline series crept out of the shadows and caught a boat to the States in the form of the GT-R, excitement was fervent.  Not only did the car represent an American homecoming for Nissan’s most advanced performance capabilities but it had killer aggressive looks with all the turbo rush you could ask for.  A few years have passed and while the GT-R is still the poster child of Japanese high performance (calm down Lexus LFA), some of the unabashed excitement has subsided.  All you really need to do to bring back this Godzilla fever (“Godzilla” is the GT-R’s widespread nickname), is pit it against the industry’s most ferocious, well established (and more expensive) competitors and you’re reminded that this is one powerful machine that is superior in many ways.

One of the most notable features of the GT-R is its amazing all-wheel drive system.  Called ATTESA E-TS, for Advanced Total Traction Engineering System for All Electronic Torque Split (say that five times fast), the GT-R’s AWD keeps all of its 3,900 pounds firmly planted to the pavement during its astonishing 2.8 second launch to 60 and .  Sure, wheel spin is only natural and the common high-pitched swirl and plume of smoke that accompanies a pedal to the metal launch is highly satisfactory, but without that the ease of reaching lightning fast speeds is raised exponentially.  Just watching the GT-R takeoff is a feat in itself, with all four wheels set in hyper motion simultaneously and its burly tailpipes spewing off a sort of vacuum cleaner from hell tone that instantly reminds you of its forced induction under hood.  This sub-three second 0-60 time was not always the case until 2012 rung in a highly revised Godzilla. Not only did it become more powerful with 530 horsepower available at 6400 rpm and 448 pound-feet of torque coming at 5200 rpm (the result of a raised turbo boost pressure to 13 psi from 11 psi, among other revisions), but it is more refined thanks to a healthy roster of suspension, driveline, and exterior improvements.

Nips and tucks also took place to give the GT-R a wider, more dominating presence on the tarmac.  In front, the lower chin spoiler extends slightly to improve downforce. To either side of the gaping lower air intake is a trio of canards (with LED daytime running lights) that better deflect passing air around the car and improve downforce.  Rear elements have been improved as well. Spats directly behind the rear wheels are ventilated to dispel passing air and cool the Brembo brakes. A pronounced carbon fiber diffuser directs airflow under and away from the car. With the new exterior components in place, downforce improves by 10% while drag coefficient slides to a slim 0.26 Cd.

Both cars come in around 500 ponies with the Porsche at an exact 5 bucks and Godzilla with now pushing 530.  We will note that Porsche has recently introduced us to the Turbo S which matches the GT-R’s 530 hp and sub-three second 0-60 time, but at nearly $80k more, price alone is pushing how comparable these two cars are.  The way that these exotics deal with that power is very different.  It’s hard not to be biased toward the Porsche here – how can you remove yourself from the rich history of the Porsche Turbo? – but the GT-R puts up a fight that you may even find yourself preferring.  Both cars give the driver supreme control over their environment, the Porsche providing immense road feel and connectedness to the driving experience and the GT-R allowing the driver to fine tune the specs of his car in seconds.  The result?  When tuned appropriately, the GT-R carves the road with alarmingly quick steering and throttle response, exceptional precision and gear changes in 0.15 seconds, woohoo!  Pair that with a 3.8 liter twin-turbo V6 with barely any turbo lag and you have yourself a supercar that provides scary fast performance but that won’t bite back or induce an “Oh S***” lack of control moment.  With that said, our incoming 2012 GT-R is perfect for a novice that wants to experience blisteringly fast supercar performance or an experienced driver that just feels like an experience that is a bit less labor intensive.  Either way, our incoming 2012 GT-R is a highly sought after new model that will stand proudly among the automotive elite in our paddock and challenge your decision process.  Godzilla 2.0; can you really resist?

Powered by an F1 derived 195 horsepower 4-banger, the original M3 was the quick kid on the block and looked the part too.  Sporting fender flares and a dramatic rear wing, the differences between the M3 and the regular 3-series were prominent, but likely effective in setting this specials sports car apart for years to come, especially when it shed its skin in ’94.  This refreshed E36 M3 ushered in a new (but not totally altered) personality for the M3 with subdued design cues that more wholeheartedly embraced its “sleeper’ status.  Pop the hood and you’d find BMW’s fiery, bored out inline six that revved so sweetly you craved its 7,000 rpm redline before and after dinner and any time between.  This was a car that was the essence of sporty driving, a car that provided TRULY sporty reflexes to the everyday driver while maintaining ease of use, tasteful design and the multifaceted prestige of a special edition BMW.  It was also in this generation that the M3 harbored some of the most complicated and simple transmission technology simultaneously.  While the M3 introduced the SMG gearbox in ’97 (the same year as the sedan became available), it still maintained a fully manual tranny.  While providing a manual option in the 90’s sounds like anything but a feat, the M3’s adherence to an authentic driving experience through self-instructed gear changes is special seeing as how the cherished drivetrain is nearly extinct today.

After the E36 comes the E46 M3, a car that proudly carried the torch that is a high-revving dynamic six cylinder wrapped up in subtle yet muscular and attractive skin.  To prove that the M3 was only gaining momentum as it aged, Road and Track magazine announced the 2006 M3 with the SMG transmission as its favorite sports car of all time in 2009.  With the accolades racking up and a legacy steadily becoming plated in gold, what else could BMW do to heighten the M3 experience?  Take the high-revving, versatile nature of the M3 and convert it to eight cylinders.  It is here that we’d like to introduce our E92 M3 coupe.  Dressed in all black, our 2009 M3 is a proud member of the Sportiva paddock.  With 414 horsepower coming from its 4.4 liter V8 mated to a 7-speed dual clutch DSG, this M3 guarantees a legendary, or shall we say “ultimate” driving experience.  And with drivability around town mixed with its track-ready specs, this driving experience can be had anywhere and everywhere, making it one of the most versatile members of the Sportiva garage.  At only $349 a day or about 1,900 points at peak demand, the M3 is one of, if not the most valuable driving experience we offer.  So whether it is blurring category lines or blurring scenery, the BMW M3 continues to be the benchmark sports car experience that you won’t want to miss time and time again.

Rent a BMW M3 in the San Francisco Bay Area Today

Sometimes we get caught up in the shiny paint, squeaky tires and satisfying stench of virgin leather seats that we forget about how all the beauty of a new, fine automobile comes together.  In fact, to know how and where your car was made only enriches one’s driving experience and it is these production facilities that often trump track figures in determining the superior auto marque.  And while hundreds of hours of hand craftsmanship and eyeball-monitored quality has its merits in producing super high end cars from the likes of Bentley and Ferrari, the uber advanced lazar precision of today’s more widely produced sports cars is just as admirable.  There’s no better way to delve deeper into this production process than examining the flagship production facilities of Germany’s trophies, BMW and Mercedes.

Enter Mercedes-Benz’s Sindelfingen plant and you enter a trance, a sort of sober blackout.  Take the experience of going to buy groceries.  You enter the store and fall into an altered state of mind surrounded by fluorescent lighting and millions of food options.  Now take that experience, inject some steroids into it, replace food items with supercharged motors and other-worldly robotic machinery and you have yourself Sindelfingen, the auto enthusiast’s voyeuristic peer into the origins of their favorite vehicles.  You’ll soon find the process broken into a few simple, understandable steps: Press, Body Assembly, Paint, Powerplant Mating and Inspection.  Raw materials are first subjected to nearly 7,400 tons of pressing force and molded into the sweeping curves and sharp, clean edges we come to enjoy in today’s Benzo’s.  Perhaps more intriguing than the precision at which body panels are molded is the speed at which this is achieved.  By employing lightning fast, automated tool changes, the presses become highly flexible in the shapes they can construct and highly efficient.

Making these pieces a cohesive unit is an astonishing process.  You’ll find infinitely limbed robots sniffing around, poking, prodding, shooting lazers and delivering materials.  In fact, when the seemingly obsolete human requests a part, it is delivered by a robot that will lap the factory with no human intervention whatsoever.  Sound like something out of a science fiction movie?  Well, the similarities only grow stronger.  Once the shell is sculpted it dives into a steaming slurry of cleaning chemicals where it flips and twirls more gracefully than Germany’s olympic synchronized swimming team.  Add numerous layers of environmentally friendly paint mixtures and glosses and you have yourself a mouth watering candy shell.  The most important stage follows when body, frame, engine and drivetrain are mated together in what Mercedes calls the ‘Pearl Chain.’  Finish off with an intense round of inspection and testing and before you know it your new S550 is rolling gracefully off the line.

It is important to note that while all the robots, gadgets and lazers are awe-inspiring, it is the efficiency and cleanliness at which they run that really helps deem a manufacturer advanced.  Rival BMW’s flagship facility in Dingolfing helps show how accomplished these facilities are.  21,000 people are employed at the Dingolfing Plant, where they manufacture up to 1,300 units per day, or 280,000 automobiles a year; approximately 5.5 million BMW automobiles have come off the production lines since the plant’s inception in 1973.  Producing such a magnitude of vehicles with so little impact on the environment is where these facilities shine.  Between 1996 and 2000 the sewage water produced during the production of one unit was reduced by 17 percent.  In the same period the energy consumption dropped by about 20 percent.

When it comes down to it, the amazing machines we see and enjoy today are rooted in an equally amazing process that reflects a level of ingenuity and advancement that we only see in the automotive industry.  So next time you step back and admire your ride, dig deeper and boost your ego even more by realizing the seemingly magical process by which your prized machine came about.

Oh Lotus Elise, how you will be missed.  Your power to weight ratio was the envy of all your competition and the source of giddy adrenaline rush for all that occupied your leather-lined bucket seats.  In fact, you were arguably the reason Lotus stayed afloat as a viable sports car brand through the new millennium.  How could you leave us like this, and so abruptly!  Okay, okay enough of this sappy eulogizing.  The Lotus Elise is a car that encompasses the idea of a ‘celebration of life’ rather than a passing away.  On that note, let’s celebrate the Elise by going all the way back to its inception within the British racing house that is Lotus.  Born as a bug-eyed little roadster back in 1996, the Elise, like it is to this day, was a strikingly attractive small coupe.  Often times it is hard to take stumpy length and make it sexy, hence why the most mouth watering supercars have sizable length to them; if not in terms of actual measurement, in terms of design scheme.  The Elise, though, came in at about 150 inches, which is a whole 20 inches shorter than today’s Porsche Boxster.  Something has to be said for the fact that this little roadster was being formed by a marque that represents British racing legitimacy and supremacy so well.  Large hood scoops, seamless curves and an aggressive yet subtle snarling grille made this little guy quite the petite powerhouse.

In addition, the insistence on feather-light proportions was made clear right from the beginning.  The first generation, or Series 1 Elise weighed in at only 1,600 pounds.  And while the Elise was known throughout its run as a car with low weight and low power ratings, the Series 1 had only 118 bhp; that’s economy car material.  Again, although power was seemingly low, when mated to its 5-speed and sporty reflexes, a sub-6 second 0-60 is achieved in all its zippy and high-revving glory.  Eventually Lotus dumped the 1.8L 4-banger from Rover for a more powerful 1.8L from Toyota in the Series 2 Elise, the Elise that we essentially know today.  Performance and styling naturally progressed for the better with our 2005 Elise sporting an even more exotic, windswept look that still encompasses the scoops, headlight arrangement and aggressive grille found on the original.  Power to weight ratio remains high, but with 190 horsepower, our Elise has graduated to true enthusiast levels of performance, providing exceptional handling coupled with a 0-60 time of 4.7 seconds and a top speed just shy of 150.

When it comes down to it, there is little to no doubt that the Elise was one of the most exciting lightweight sports cars available, offering exotic style, exotic prestige and exotic performance.  And although no more Elises will roll off the Lotus production line soon, there is no doubt that she will be survived by an exciting new lineup in the next few years.  So as long as our Elise in sitting comfortably in our paddock, the model is immortal to us, and once you get behind the wheel you’ll see that a halt to production will never take the soul out of this sports car.

Rent a Lotus Elise in the San Francisco Bay Area Today

We’re back in the U.S. this week, hopping from Cicuit de la Sarthe (Le Mans) in France to the Sebring International Raceway in the red, white and blue of Florida.  While images of Miami Beach, half naked women and garish sunglasses peeping out of brightly colored prancing stallions and raging bulls may come to mind, we here in California aren’t the only ones with the U.S.’s best tracks.  Tucked away in an air force base turned commercial airport, the Sebring International Raceway is not only 17 turns of auto racing glee, but arguably the most important track in the U.S.  With its first race being run in 1950, Sebring is one the oldest continuously-operating tracks in the country and home to the first U.S. F1 Grand Prix in 1959.  Okay, so the U.S. F1 was quickly moved to California the next year, but Sebring was by no means doomed.  Perhaps its biggest trophy is as host to the 12 Hours of Sebring, held 7 years before the first U.S. F1 GP, which has become a major international race, officially putting Sebring on the map of sought-after circuits.

Major international racing events don’t just end up on old army base, though; this course is fast, challenging and dynamic.  At 3.7 miles long (after being shortened a handful of times in the 80’s due to safety concerns among active runways), Sebring packs 17 turns, with both high-speed corners and highly technical slower maneuvers.  Most of these turns are named after teams and drivers, with Turn 17, or the ‘Sunset Bend,’ being the most famous for its long, fast right turn that can fit up to three cars wide.  What makes this track fun and interesting for drivers and spectators alike is its non-traditional, and dare we say, non-ideal attributes.  As mentioned before, this track sits on a retired air force base so the asphalt is no baby’s bottom.  Large seams between concrete slabs still remain, often times sending sparks from under the endurance racing machines that grace its surfaces.  Mix these varied surfaces with minuscule elevation changes and a minor camber effect and you’ve got yourself a highly challenging but highly unique racing experience.

So whether you catch the next 12 Hours of Sebring, learn to race at Skip Barber or play nearly any auto racing video game, Sebring, in all its rough, Floridian glory will be on your mind.  And just as the Sebring International Raceway is known for elevating challenge and excitement, our ‘Sebring’ Membership Program adds miles, time, options and exclusivity to your Club Sportiva experience.

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